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In contrast, there were 92 million North American Snapchat users in the same quarter and 74 million in Europe. In Q4 2020, the number of Snapchat users in the rest of the world grew a whopping 55 percent year-over-year to hit 99 million, surpassing that of North America for the very first time. However, the number of Snapchat users outside of Europe and North America has been growing much faster than in these two regions. There were 90 million users in North America, compared to 72 million in Europe and 87 in the rest of the world. In fact, up until Q3 2020, the majority of Snapchat users were from North America. This is thanks to record growth in the number of Snapchat users outside of North America and Europe. Incidentally, this is also the fastest year-over-year growth rate the social media app has registered in over a year. That’s a 22 percent year-over-year increase from the 218 million it had the previous year (Snap Inc., 2021). Snapchat currently has 265 million daily active users worldwide. So, let’s dive into the top 10 Snapchat statistics that you need to know about in 2019. These Snapchat statistics will help you understand where Snapchat currently stands and how profitable it could be for your business. With the potential to reach out to younger audiences, Snapchat is a great platform if your target market consists of millennials and Gen Z’ers. This enables users to share photos and videos that last a short time before they disappear forever- leaving no history that can come back to embarrass them later.Īnd it wasn’t long before Snapchat caught the attention of brands and marketers. The interactions are temporary, and not stored anywhere, much like real life. When it comes to communication style, Snapchat mirrors how people interact with each other face-to-face. The app allows you to share multimedia messages that will “self-destruct” in up to 10 seconds. Snapchat is an image and video messaging app, which was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. You could say Snapchat had Stories before it was cool. Notably, Snapchat had Stories before Instagram and Facebook. Snapchat has been a real pioneer in bringing augmented reality to its users through filters and interactive lenses. Part of this success can be linked to Snapchat having something new to offer to its users. Snapchat was quick to rise to fame, especially among the younger generation. Where the norm was to have platforms where everything is saved and stored for later, Snapchat had something else in mind. In the age of timelines and permanence, Snapchat offers a fresh and unique way of interacting with others.